Collaborative Network

Our strategists speak marketing

Jo-Anne Kirley

Emotion Archaeologist

Successful strategies hinge on connecting with your customer and differentiating your brand from the pack. Jo-Anne unearths what truly moves customers and then translates these clues into strategies that move your brand forward. She digs deep to get beyond the obvious, revealing the emotional, and uncovering breakthrough ideas.

Jo-Anne is a problem-solver through and through, whether tackling marketing issues or designing communication programs. Going that one step further – building solutions based on research – is why Jo-Anne excels as a strategist.

25 years @ Pulse Insights, The Health Initiative, Ipsos, Camelford Graham and Canada Market Research