engaging marketers

Eloquent Storytelling

In our experience research is often left to languish on hard drives because the story is lost in all the details.  Brand and communication teams are subjected to slide after slide of charts and graphs and are left to decipher what really matters.  I don’t know how many times I’ve heard researchers say “well the client has paid for these questions so we have to show them the answers”. 

Our position?  Researchers should be strategists.  They should think critically and pull together a short, curated story.  Dispense with the jargon, get to the point and focus on what matters to the client’s business.  Engage your audience, tell a visual story and get them talking! 

Here are some concrete examples.  For each pair of slides, the first is what you might see in a  typical research report; the second is our solution.